ALONA ÇINI

ETHICAL and SUSTAINABLE

The mission and goal of the ALONA ÇINI brand is to preserve ancient handcrafts, traditions, and craftsmanship, while creating items that hold ethical and environmental value. The branduses only natural, eco-friendly fabrics to craft products that can become heirlooms, passeddown from grandmother to mother, and from mother to daughter.

ALONA ÇINI is a designer company rooted in the principles of slow fashion, honoringtraditions. Our story is linked to understanding the importance of passing down andpreserving traditional crafts through generations, which is now almost a lost art. At the startof the brand’s journey, Alona visited Ukrainian villages and towns in search of masterembroiderers to learn their secrets and involve them in creating our unique designs. Thishelps us preserve the craft and pass it on to younger generations.

‘Recognizing the value of ancestral heritage and the responsibility to preserve it, I createproducts that are exceptionally high quality and unique. Handcrafting is like painting a picture — it can never be exactly replicated. The same goes for our dresses; each piece isone–of-a-kind and incomparable.’

ALONA ÇINI is a designer company rooted in the principlesof slow fashion, honoring traditions. Our story is linked tounderstanding the importance of passing down and preservingtraditional crafts through generations, which is now almost a lost art. At the start of the brand’s journey, Alona visitedUkrainian villages and towns in search of master embroiderersto learn their secrets and involve them in creating our uniquedesigns. This helps us preserve the craft and pass it on toyounger generations.

‘Recognizing the value of ancestral heritage and the responsibility to preserve it, I createproducts that are exceptionally high quality and unique. Handcrafting is like painting a picture — it can never be exactly replicated. The same goes for our dresses; each piece isone–of-a-kind and incomparable.’